Local founders hope ByDesign can change the world.

ByDesign, a web and mobile application platform used for planning and achievement that integrates with professional and personal daily planning needs, all started in Walworth County. Well, sort of.

Emma, who was born and raised in the Tuscany neighborhood of Lake Geneva near Lake Geneva Country Meats, is the CEO and Co-founder of ByDesign. He attended Boston University and now lives in Boston, Massachusetts where the company is headquartered.

“My original co-founder and I met teaching high school and spent a lot of time during our lunch breaks trying to figure out how can we help both our students and ourselves reach our full potential in life,” Emma said. “We basically became so obsessed with the idea that we quit our jobs and decided to go full-time.”